Carlson Rezidor Hotel Group is one of the world’s largest and most dynamic hotel companies. It has an expanding portfolio of more than 1,440 hotels in operation and under development, a global footprint covering 115 countries and territories, and a powerful set of global brands. They required design of exhibition stand boards for an exhibition in the UK.

Objectives

  • To design panels for a national Meetings and Events exhibition stand for Carlson Rezidor

  • Incorporate leading brands of Radisson Blu and Park Inn by Radisson hotels

  • To promote Carlson Rezidor as the first choice for hosting meetings and events

  • To promote the Gold Points Millionaire points grabber – where an all expenses paid holiday can be won

  • Showcase the brand and offering

The outcome

The final stands are visually stimulating and expose Carlson Rezidor’s upmarket brand. The designs remain within the corporate brand guidelines and showcase the luxurious and functional spaces available at the hotels. The stand was visited by hundreds of potential clients and the points grabber competition was entered numerous times.

GRAPHIC DESIGN SERVICES