Even though at first glance your website might seem OK, if your website is just OK and your competitors websites are awesome, then relatively speaking your website doesn’t cut it in the fast moving web world.

Another consideration is that although your website may have been good a few years ago, if your new and/or existing competitors now have awesome new websites, then relatively speaking, your website isn’t as good as it used to be. And because more and more people are searching using mobile devices, to compete in today’s market your website needs to be mobile optimised.