Essentially, WooCommerce by WooThemes is just another free WordPress plugin. However, you would be extremely hard-pressed to find a similar plugin which holds the same level of potential.

Launched in late September 2011, WooCommerce now supports a sizeable slice of the ever-growing ecommerce pie, boasting over 1.6M downloads from across the globe.

The open-source platform provides users with a feature extensive, yet hugely user-friendly experience, making it perfect for ecommerce startups to get a feel for online business in a way which is easy to digest, and doesn’t cost an arm or a leg.

So, let’s take a look at just how WooCommerce fits the bill for budding online merchants.