Get in front of people looking for what your business is selling.
Every single day millions of searches are done through the world’s main search engines including Google. PPC (pay per click) marketing gives you the chance to get in front of people looking for what your business is selling.
When managed well, PPC campaigns can bring new customers to your websites, bring old customers back to you and ultimately enable you to achieve your business goals.
Planet Amazing have partnered with Tiger Eye Digital, an honest, no-nonsense digital agency specialising purely in PPC.
Working as part of our wider ‘Rocket Fuel’ package, Davor and Laura at Tiger Eye will take care of everything to do with your PPC advertising campaigns. Based in Warrington in Cheshire, Tiger Eye Digital was formed to offer a straightforward solution with paid marketing campaigns.
○ You set maximum bids for the keywords and phrases you want your site to appear under
○ Users search for those keywords
○ Your bid enters an auction with other people bidding on those phrases
○ The search engine’s algorithm decides, based on multiple factors, where your ad should appear
○ The user clicks your ad and you pay a fee
Bid management – monitor performance of your keywords, click through rate (CTR), average positions, conversion rate and search query reports to decide whether a bid should be increased or decreased.
Ad text experiments – testing different ad creatives, different messaging, calls to action and ad extensions to achieve the best CTR.
Ongoing keyword research – looking at external tools as well as the data within your adwords account for potential new keywords.