Guerrilla marketing solutions that create buzz, raise awareness and drive sales
Alternative marketing relies heavily on unconventional strategy, high energy and imagination. Guerrilla Marketing as it is also known, is about taking the consumer by surprise, make an impression and create copious amounts of social buzz. This style is said to make a far more valuable impression with consumers in comparison to more traditional forms of advertising and marketing. This is due to the fact that most alternative marketing campaigns aim to strike the consumer at a more personal and memorable level.
We love to devise new exciting ideas for every project, however, here are some popular ways to get your brand seen…
Clean Graffiti is the application of advertising messages on street pavements with a stencil and pressure washer to leave a reverse, clean impression. This attention grabbing way of advertising is unique, eco-friendly and can last a long time depending on location and footfall.
This is fast becoming popular advertising method. We all know Manchester is famous for it’s rain! Rain art is produced with a stencil which is placed on any light stone or concrete pavement. A clear eco-friendly water repellant solution is sprayed over the stencil. When it rains, everywhere gets wet except where the advert is. Rain art can last a while depending on the surface and footfall.
It is not always possible to get a standard advert exactly where you want it. With bike advertising your advert can be placed on a fleet of brightly painted bikes and placed in chosen locations. This particular method works best in city centres, outside busy offices and train stations.
We can produce your artwork then working closely with our partner have your bike frame adverts on the streets in no time.
If it’s good enough for Batman than it’s good enough for your campaign! We’ll design an eye catching advert or video then working with our partners have it projected on the building of your choice. There are a wide range of options surrounding image projection. We’ll help you find the best way of getting the most for your marketing budget. This advertising style works best in the darker winter months.
Mud advertising, mudvertising, mud stencils or maybe mudverts are a great summer guerrilla marketing solution.
They are temporary, work well on most surfaces and can last over a week.
We work closely with a specialist company who will produce the stencils and take care of applying the designs in the locations of choice. This particular method works best in the summer when the design is likely to last longer.